If you have bleached or chemically colored hair, your tresses need a gentler, hydrating solution to restore their strength. The Pureology Hydrate Shampoo is gentle enough for daily use while being intelligently designed to protect hair from the moisture stripping and color fading that can happen with sulfate-containing formulas. Producing a rich lather with a light, floral scent, this luxurious cleanser will delight your senses almost as much as your strands.